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evidence of businesses growth with a business & marketing plus brand strategy
To build a business you need to have a business strategy, “my business needs to grow this year” for example. Once you know this, you then need to have a marketing strategy, “I have to sell x number more — I need to tell more customers about my product”. Now you know how, we can make the tools ‘collateral’ to sell your service or product to your customers.
The following shows this process in action and should help you to better understand what on earth is goo. To view some evidence, click on the following businesses:
Waitaki Development Board – Visit Oamaru
Central Otago Health Services Limited
tinderz
Ernslaw Bio-energy Limited, wished to create a new branded product. Goo was applied – a business strategy was planned, from this we were able to make a marketing strategy for the branded product. We could then make collateral – a planned product launch based on a strategy.
Items created:
• A product name
• IP protection
• Logo
• Brand usage guidelines
• Marketing strategy
• Brand Collateral
• Production of all artwork files needed.
After the name had been decided upon, IP protection sought, we were able to design a brand. Strong, clean and practical was the requirement. The yellow and green tie in with the colours of their parent company, while giving the elements of warmth and being "eco smart". To back it all up we created a range of office stationery to keep all brand communications consistent.
Nice, simple, clean and working for the business.
‘Extensive brand creation and design development for product TINDERZ woodpellets and BIO-ENERGY EQUIPMENT. Brand strategy implementation and IP work for product TINDERZ and BIO-ENERGY EQUIPMENT brand.’
Murray Cowan,
General Manager,
Ernslaw Bio-Energy Ltd.
blis technologies
Blis Technologies needed to update their product and marketing collateral, it needed zest and something to place the product at the top of like products — together we worked on the look and elements of the brand. Shown is before and after goo application, the product is available globally.
Before: The use of two print colours within a similar tonal range, combined with “vignette” fades within each of the small circles surrounding the brand name - made the identity both difficult to print and difficult to comprehend as a viewer.
This created an impression of disjointedness and confusion.
After: A trustworthy, reliable single colour replaces the previously muddled scheme and problematic fades. The circular device surrounding the brand name has been infused with a sense of scientific space, depth and dynamism.
The identity now communicates strength, unity and energetic purpose.
Before: High-tech, clinical and positive in its message, the packaging now captures maximum shelf presence and clearly communicates the healthy properties of the BLIS brand. Product names and their flavour variations are easily identified from a distance. Colours now reinforce both the corporate identity AND suggest the product flavours.
After: Whilst the BRAND NAME was visible, consumers found it difficult to identify the PRODUCT NAME amongst the confusing arrangement of bright colours and graphic elements. The general colour scheme failed to express the hi-tech, clinical health properties of the product, and the small vignette typography of the product name was technically difficult to print.
Before: The “Blis Bug” was originally devised as a communication device for children, in order to simply express the live molecular nature of the Blis K-12 product range. While its style was “current” in its first renderings, a spate of hit animated movies soon saw computer generated characters moving to a new level of life-likeness — and left the BLIS Bug looking tired and mechanical by comparison.
After: The NEW BLIS Bug is treated in a dynamic and energetic “cartoon” style, which is more readily accepted by younger viewers. This bypassed the aesthetic constraints of the complicated CG process, and let us continually control and emphasize certain characteristics — such as the expressive hands and “healthy” eyes. It also gave us maximum flexibility to redraw the character quickly in any situation we desired.
harcourts dunedin
Harcourts required new consultants, so working with the client we targeted those who were looking for a change in career. We created newspaper ads, bus backs, and organised a simultaneous radio campaign – goo can be a part of your solution as well.
security specialists
Before: The old Security Specialists logo looked cluttered, confusing, and cheap. The chain linking was over the top, and the colours were weak, having a bad habit looking more pink than red. At small sizes the logo would merge into an incoherent mess with little impact. On top of that the use of type looked dull, lifeless and lacked character. It was time for an update.
After: A single chain link forming an ‘S’ replaces the messy chaining of yesteryear. The red becomes a bright vibrant and dependable red contrasting with the firm black shadowing. The type is set with a bolder more character face. All in all this makes for a stronger more vibrant logo.
The new logo screams we mean security, and you’ll be safe when you make your security Security Specialists business.
With the large Security Specialist logo displayed all over the contractors vans, these vehicles have a strong presence.
We also devised a series of print media, from security monitoring stickers through to compliment slips, press ads, business cards, and envelopes to name a few. all keeping to a consistent look, using the same two colours throughout. This results in a clear and coherent brand enforced wherever it is seen.
raine & horne
Raine and Horne St Leonard's in Sydney, Australia required flash banners promoting their organisations benefits.
Print Advertising
Static Online Advertising
waitaki development board – visit oamaru
The unique coastal city of Oamaru, required a unique tourism identity which captured the region’s pre-European and Victorian era heritage, as well as expressing the area’s dynamic directions in today’s world. The resulting brand identity features the motivational call to “visit” - arranged dynamically but treated in a style which recalls a visit to a favourite old relative. Custom typography of the word “Oamaru” is based on the scalloped carvings of the cities many unique stone pillars.
www.visitoamaru.co.nz is the major access point for all information related to the region, as gathered by the representative professional tourism body. The site's style is initially reflective of the wide-open and unhurried feeling of the area, while the site's navigation is designed to facilitate self paced, simple digestion of considerable facts and directions. Where possible we’ve let the region’s beautiful imagery speak for itself.
Not all prospective consumers of our clients product, will base their decisions on website information. For that reason, we devised a large format print piece, which encapsulates all the intrigue and beauty of the Oamaru brand, but uses the personality of a friendly and professional personal “guide” to share detailed information regarding a large geographic area. Ideally, the fold out DL brochure becomes an indispensable A2 “map” for a visitors memorable road-trip experience.
‘Great team, answered the brief correctly, with supply and follow-up second to none.’
CEO,
Waitaki Development Board.
oamaru opera house
Oamaru Opera House were due to reopen after renovations, and were after a new look brand to go with their new look building. We devised a main logo and sub logo for the opera house itself, and 6 logos for specific areas of the building, keeping in style with the main brand.
Update: named sponsor logos
Using the brand guide we supplied, the Oamaru Opera House were able to produce a range of collateral internally to accompany the launch, from a bag, to booklets and folder, to a custom printed chocolate.
inox sterling
We created a series of advertising collateral for Inox Sterling knife ware, including brochures, binder covers, and information sheets.
the otago stadium
The Carisbrook Stadium Trust came to us when they needed branding and advertising collateral to promote the new Otago Stadium, and varying seating packages. We built;
The brand:
Brochures:
Advertising:
central otago health services limited
Central Otago Health Services (COHSL) required a website they could edit. We helped them with the structure, so whenever they want new material online, they can log in, and add their own content.
tonic
Tonic is a bar specialising in New Zealand and international craft beers. They came wanting to generate an increased weekly head count. We put in place a strategy of branded collateral conveying a consistent message of events and highlights through the week. Updated website content, posters regular events, and help to generate ideas for ways to draw patrons in, from beer tasting's to an annual beer festival, the ‘bestival of feer’.
‘The marketing strategy helped us achieve a 25% increase in turnover for the 12 month period and we have continued to employ the services of
The Flying Lizard to promote our business. It is satisfying to work on the business with a strategy in place and with the knowledge of how our business fluctuates over a 12 month period.’
Vicki & Francis Fitzpatrick,
Owners, Tonic Bar.
headfirst travel new zealand
Headfirst Travel New Zealand (Formally Deep South Adventures), needed an overarching brand to tie their services across New Zealand together. We came up with the name, and proceeded to create the brand, which we used to tie the business together.
‘Kind regards and thanks for all your work this year, more to come with good results starting to come!’
Ralph Davies,
Owner, Deep South Adventures and
Headfirst Travel.
oamaru blue penguin colony
Oamaru Blue Penguin Colony never had a brand – so we took the current logo cleaned it up, made it reproduce able across various media i.e., both print and web
‘The Oamaru Blue Penguin Colony has been working
with the Flying Lizard for a number of years now.
The range of skills and the level of insight has provided us with a clear direction for both our brand and all our marketing collateral. They have offered valued insight into our creative presentation, and have helped solidify our current identity.’
General Manager,
Oamaru Blue Penguin Colony.
4 guys auto barn
4 Guys Auto barn asked for a 12 month goo solution. We upgraded the logo and branded all collateral. Now they have a strong look and are able to sell.
Rainbow Confectionery
Rainbow Confectionery required packaging for their varying confectionery ranges.
Waitaki Valley Estates
Waitaki Valley Estates required a refresh of their branding. We refreshed their logo, built them a new content managed website and updated their stationery.
Graeme Massey Cars
Graeme Massey Cars required a unification of their brand. We built them a logo, and applied this across the the board.
Worms R Us
We created a brand that Worms R Us could easily reproduce, and applied it to some of their marketing collateral.
Diamond Fusion
Diamond Fusion franchise came with a logo and little other business branded collateral. So the brand was inconsistent. We standardised the brand, by creating a logo set, usage guide, and a set of collateral and advertising templates to use across their franchises.
Accounts Enforcement Limited (AEL)
AEL needed consistency across their brand, so we created a range of collateral from appointment cards through to brochures, and email and web templates.
Design and Garden Landscapes
Design and Garden landscapes — a local landscape design and construction company — required a brand identity, and collateral. We delivered.
all about goo™, who offers goo™ and someone to talk to —
goo™ is our product, contact the flying lizard limited, Level 4, 9 Moray Place, Dunedin 9016. PO Box 979, Dunedin 9058, New Zealand.
Telephone us +64 3 471 8481
Email us design.solutions@flyinglizard.co.nz