grow business, goo needed

WHAT WHY EVIDENCE SUBSCRIPTION RESOURCES FAQ

“Goo offers a better solution, bringing disjointed fragments of the business world together and, uniquely, delivering the service from a brand equity point of view.”

what it is

THERE'S NO POINT building a boat with the best wood if you haven’t got the best glue to stick it all together. And the same rule applies in business. The brand is your glue. And Goo is a solution that can bind it.

AS MOTHER ALWAYS SAID, tis better to plan ahead, than be forced to change tack halfway through...

Put simply, Goo is the binding agent for your business, a product that bundles a range of different services into one simple service. It’s a metric version of the whole nine yards, really. We offer expertise in every area, with world-class proponents of business strategy, intellectual property, brand development and marketing ready and willing to streamline and simplify what can be an exceptionally frustrating, convoluted, time-consuming and un-necessarily expensive process.

The point of difference, and the one thing that separates us from our more specialised competitors, is the fact that the product comes in one rather handy, rather sticky entity we like to call Goo.

So, pull up a chair, pour yourself a whisky, and get out your listening horn, because we’d like to tell you a story about how business works. And, all too often, it doesn't work as well as it should. Or could...

put colourfully

TYPICALLY, AFTER THE EYES LIGHT UP, a product or service is developed, often without a great deal of foresight...

Small to medium enterprises with a good idea but limited business nous are then forced to navigate their way through a confusing maze of lawyers, design companies, advertisers, financial advisors, and accountants, all of whom must be dealt with individually - and in no particular order - and, all of whom are hard-wired to push their own barrows.

This is where Goo comes in, because with all these services living happily under one roof, Goo has only one barrow to push: yours.

Using this approach, guns are never jumped, carts are never put before horses, and chickens are never confused with eggs. Goo covers all your bases, checks all your boxes, and kills the majority of your birds with one convenient stone by offering an all-encompassing package that promises to improve your numbers; and ensure success in the short term, the mid-term, the long term, and any other term you care to think of.

the brand plan

YOU COULD SAY we are in the construction industry

Goo builds your brand equity through planning, strategising and implementing. Cocky? Maybe. Confident? Undoubtedly. But once you discover how talented (and exceptionally good looking) our team members are, you’d probably be pretty confident, too.

Goo is all about growth; a metaphorical and financial fertiliser for your brand equity, if you will. And we want to get involved in your business as soon as the lightbulb in your brain goes on. Think of Goo as a guardian angel, shining a light

into the dark recesses of the business tunnel at the beginning of the journey and guiding you through the mercantile mire along the way. From conception to expansion, invention to exportation, we can map out your evolution and serve it up on a platter.

MUCH LIKE THE BUSINESS WORLD itself – Goo is also a fluid entity.

As your business changes, we change with it. We move with the times so you don’t have to, and with an online timeline charting the progress of your business, this evolution can be tracked....

one step at a time

FIRSTLY, THE IMMENSE BRAINS of the Goo team members come together

In time, we tailor the most effective forms of advertising and marketing to it.

Then, with a little jiggery pokery, we increase (or, in most cases, release) the power of your brand, the value of your name, your product, your service, and the financial clout it has built up, or has the potential to build up.

And then we celebrate with righteous abandon. In fact, it’s highly probable that some kind of cake will be involved.

It’s not just fledgling enterprises that stand to benefit from a healthy application of Goo. Whether the tills are ringing unexpectedly well and demand can’t be met, or growth, (no matter how many expensive advertisements about cut price deals are placed in the local newspapers), still isn't happening - Goo is the glue that can cement success, whatever stage your business happens to be at.

brand speak

Brand Equity: Once a brand has created positive sentiment amongst the target audience, the firm is said to have built brand equity. This sentiment is created through marketing campaigns. Some examples of successful brand equity are Microsoft, Coca-Cola, Ferrari, Sony, iPod, The Gap, and Nokia. Good examples are companies like Nike and Coca Cola whose corporate logos earn worldwide recognition.

Intangible Asset: An asset that is not physical in nature. Examples are things like copyrights, patents, intellectual property, and goodwill. These are the opposite of tangible assets.

Tangible Asset: An asset that has a physical form such as machinery, buildings and land. This is the opposite of an intangible asset such as a patent or trademark. Whether an asset is tangible or intangible isn't inherently good or bad. For example, a well-known brand name can be very valuable to a company. On the other hand, if you produce a product solely for a trademark, at some point you need to have “real” physical assets to produce it.

Power steps of goo

A GOO partnership will provide a solution to many of your ‘pain points’ allowing you to get on with the thing you do best — selling your product to your customers.

GOO is a group of services you will need to use in order to grow, these are:

Stages of goo

business brand strategy

Your business needs a business brand strategy — if we have a strategy before we begin we know how to make your brand work harder.

If you don’t already have a business brand strategy, we will create one with you. Then we can move forward by creating a marketing strategy.

Your strategy will consider strategic direction, industry overview, strategic intent, key sectors/stakeholders, brand consistency and (last but not least) an implementation plan.

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brand implementation strategy

Your business needs a marketing strategy. If you don't have a marketing strategy how do you know what advertising and communication collateral to make?

Once we have the strategy, making your communication material is simple because we don't have to guess what should be done next.

A marketing strategy could be as simple as: 'To increase our profile we need to refresh our logo, update our website, and use promotion flyers to directly target our likely customers during the annual time period they will require our service'.

We can list the costs and list a timeframe — in one marketing strategy.

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brand building

Once we have a business strategy, a marketing strategy and intellectual property protection we can safely start the cool creative stuff — designing or refining your brand.

A brand is the very essence of your business, it is what your customers believe, understand and SEE about your service and product.

It needs to be complete and have no gaps or grey areas. If a grey area exists in your brand, your customer has to work harder to make a decision on your product.

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brand protection and expansion

It is increasingly simple for an unscrupulous competitor to copy or steal your business and clients. All business should protect their company and product names, and in some situations it may even be wise to protect your “methods” (i.e.: how your product is delivered).

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brand realisation and expression

To effectively communicate your brand, a set of various marketing material will be created.

Because you’ve helped us to understand your business, we understand your customer — and our most impressive skill is knowing the best way to talk to your market. Words and imagery delivered in exactly the right tone, will explain your product to your customer and get that sale completed — it’s as simple as that.

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brand future proofing

Once a brand is built certain steps need to be done to future proof the brand. So, we not only help create a business strategy and then a marketing strategy so we can build the brand, we also make a strategy for the future of the brand.

This is done by research, competitive monitoring, CRM advice, and always a professional level of design critique, as and when needed.

We want your brand to survive. So we future proof it.